Aftermath Digital helps companies get the most out of their digital marketing investments.
In a world that's not short on thought leadership or advice, we provide practical, actionable digital marketing that will deliver tangible, meaningful results. This is delivered through our 'Virtual Head of Digital’ service, offering best-in-class digital marketing for businesses who aren't able to justify hiring a permanent senior digital resource. 


We make best-in-class digital marketing leadership accessible to businesses who can't justify a permanent head of digital resource.  Led by one of NZ's most experienced digital marketers Daniel Phillips we will help:

  •  Gain clarity on existing digital performance

  •  More deeply understand digital's role and potential in your business.

  •  Create a robust digital strategy and tactical plan. 

  •  Create benchmarks and measures that matter.

  •  Create and run campaigns that deliver results.

  •  Access top tier third-party vendors including web developers, media partners and technical marketing (SEO/SEM/Analytics) providers.

  • Gain confidence in achieving a return from your digital investment.




Designed to make your business genuinely digital-first, WE'VE DEVELOPED A process THAT will help you create a defined road map for digital marketing


Aligning business and marketing objectives with digital outcomes, this process includes: 


Articulation of your marketing objectives, and outlining the role digital (and other channels) will play in helping achieve your business objectives.


Analytics deep dive to audit past digital investment (website, media, social, data etc)


Phased plan to deliver marketing goals, including specific deliverables and required resourcing.


This strategy will be done within a week and cover, infrastructure, creative/comms and media.  



We're best suited for businesses who are committed to a digital transformation but don't think they've got it quite right.  


Talk to us if you’ve invested in digital but you don’t know…


  • If the investment has been worthwhile.

  • What the ROI on your digital spend is.

  • If the media you are buying is working or not.

  • What your long-term digital strategy is.

  • If your website works very well or not. 

  • Your current digital suppliers talk in riddles. 

  • If you're not sure what you're doing in digital is right or not.



Hi, I'm Dan Phillips, I head up Aftermath. I've got 15+ years of advertising and digital marketing experience and have been fortunate enough to develop digital strategy and ideas for some of NZ's favourite companies/brands including Lion, 2degrees, Skinny, Frucor, Hallenstein's, NZI, GJ Gardner, NZ Rugby and more. 

I started my career at Saatchi & Saatchi, then helped build the digital agency YoungShand from a team of three to NZ's largest independently owned digital agency.

I went solo in 2019 to create a new type of digital agency where great advice and execution from senior people is made more accessible to SMEs. 

Through my career I have learned that two of the key drivers of business growth are momentum and confidence. I'm passionate about helping great NZ businesses achieve those through better digital marketing.

I get excited about getting shit done: I'm more interested in action and outputs and learning my by doing than theory and jargon. If you work with me, expect well-considered practical advice that you can apply quickly.

Dan Phillips Aftermath